Sales Tracking Metrics Every Marketer Should Know

 


There are a few teams within your organization that are just as data-driven as your sales department. With the business world slowly automating every activity, it can sometimes become a strenuous task to figure out what to track. With the proliferating sales software like Microsoft Dynamics 365 for marketing, you can now have more organized and valuable data at your disposal than ever before. In this article, we will help you unlock the power of sales tracking metrics every good marketer should know about.

1.     Sales Growth


Your ability to grow revenue is directly related to the sales analysis of your business. A small dip in the trend line will have your entire workforce digging through piles of data to find out a definitive answer for this problem. For this purpose, your business structure must incorporate a tracking system for sales growth.

2.     Sales Target




This Key Performance Indicator (KPI) helps you keep a track of current performances and evaluates the success of this particular activity against the set business objectives. The sales of your business can be represented as generative revenue, the number of accounts, units sold, or any other measure that is appropriate to your team.

3.     Opportunities

Your sales efforts are ideally prioritized based on their likelihood to convert a lead into a successful sale. By keep a track of your current opportunities, you will be able to devise and reposition your sales efforts effectively according to their potential success.

4.     Sales to Date

This is a simple and straightforward sales tracking metric to measure. You can promptly analyze your business’s current sales against the previous period with the help of keep a track of this metric. This will also allow you to get a sense of historical trends and identify any peaks or drops in the shift.

5.     Product Performance

This tracking metric will help you stay on top of how your specific product responds in the market and help you get an idea of evolving consumer demands.

6.     Lead Conversion Rate

Possibly one of the most important metrics to track, the lead conversion rate can provide you with insight into how synchronized your marketing and sales team is throughout the customer journey. Conversion analytics also helps you to optimize your team's performance to improve customer satisfaction and to manage customer relations.

7.     Sell-through rate

If you are a business that sells physical goods, then keeping a track of your cumulative sales versus the total inventory is very vital for the analytic undertaking. Furthermore, this excellent sales metric will also keep you informed of the supply chain and assist in sales forecasting.

The Bottom Line

 Microsoft Dynamics 365 for marketing is just the tool you need to automate and keep a track of important sales metrics in the routine operations of your business. Additionally, it provides you with the required assistance to correcting strategize your marketing and sales, as well as offers support to streamline prospects and turn them into business relationships. Microsoft Dynamics 365 for marketing has a very user-friendly app interface and works seamlessly with Dynamics 365 Sales to help you keep tabs on your business’s overall performance.

Also Read: 5 Step Guide to Sync Your Sales

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