Reasons Why Dynamics 365 CRM Beats Salesforce?

 


CRM solutions provide various functions like the customer, campaign, and opportunity management. There are several other functions related to a company that requires a CRM. Choosing the right CRM for your business requires some homework. Since there is so much competition in the market regarding CRM solutions. Microsoft Dynamics and Salesforce stand apart from all others and are considered the best. However, there is also a term called "best of the best". Hence to make you choose the best here are a few reasons why MS dynamics CRM beats Salesforce.

Cost-Effectiveness

Whenever a company invests in software, they look for the best features in less. Salesforce in terms of price is the most expensive CRM software in the market. The Salesforce Enterprise version charges approximately twice the amount of Dynamics CRM Professional per user per month. Where the features offered by Dynamics CRM Professional are highly comparable with what Salesforce Enterprise offers.

The core feature included in Salesforce Enterprise is just sales force automation, whereas Microsoft Dynamics CRM offers case management, customer service, and basic marketing along with sales force automation. Hence Dynamics CRM is more cost-effective.

Flexibility and Development

Microsoft Dynamics is flexible enough to allow any type of development to the user in a wide range of web standards like HTML, Java, .Net, etc. This makes them more user friendly and the user does not have to wait for a professional to get their system customized. Even if there is no developer in the company, there are several certified professionals ready to provide any type of customization required.

Whereas Salesforce works in a multi-cloud environment shared between different organizations which means that to customize anything the developer will have to separate it from the network and make heavy changes to ensure other (connected partners) performance doesn't get affected.


Customization Limits

Salesforce works with their programming language called Apex. If Salesforce users want to integrate any app or make any customization, they have to use Apex. This limits the customization options and a professional Apex developer is required to do the job. Hence, companies have to invest more money and more time to customize the software.

Integration with Other Microsoft Apps

Since Microsoft has a wide range of apps like Outlook, Office, and Exchange that is being used by businesses. Dynamics CRM easily integrates with these and works well. Even Salesforce users sometimes use Outlook for their email, as well as Office and Exchange, but there is limited functionality available in them. Hence Dynamics CRM is more suitable in integration with other Microsoft Apps.

Read also: 5 Tips for Dealing with Challenging Customers

Deployment Options


Salesforce is available only through the cloud, which limits its functionality and deployment. Whereas Microsoft Dynamics CRM can be deployed in several ways that include Private Hosting, SaaS, Cloud Platform for which you may use Azure, and On-Premise Hosting. Hence Dynamics CRM beats Salesforce with its wide range of options, allowing businesses to accomplish future IT-related goals.

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