The Difference Between The Sales Process And Sales Methodology


In recent times, we have witnessed a growth in the businesses that have resulted in massive competition in every business markets. With the increase in the businesses, we have observed a delicate changing in the practices involved in businesses. Selling is one of the key aspects of any organisation. Without any doubt, the Selling Department of any organization develops the best practices to optimise the revenue generation of the organisation. This is where we are acquainted with the two of the most common concepts involved in the process of selling; Sales Process and Sales Methodology.

You might have seen the massive billboard on the streets of different brands trying to create a big sale by simply convincing the buyers to buy their product. This is perhaps the most difficult part of the selling; pursuing people to buy the product! However, one may wonder, how do they do it? There are giant efforts of the people working in the marketing department involved, precisely calculating and forecasting the outcomes. These calculations are based on the Sales Process and Sales Methodology. You might have thought, from a broader perspective, they both sound the same thing. However, while they hold significant similarities, that is not true. Let us dive into the differences between the Sales Process and the Sales Methodology to understand both the concepts!

  1. Sales Process: A sales process is a process in stages that provides a roadmap to the sales representative to pursue the customers to by the products. It involves a series of actions done from the initial stage to the final stage of closing in the whole process of buying. Based on the effectiveness of the process, the outcomes are derived and evaluated for later.


1)  Steps Involved: The Sales Process involves a series of steps to reach the customer; prospecting, preparation to make the contact, approaching the customer, presenting your offering, overcoming the objections, closing the sale, and follow-up.

2)   Action: The Sales Process is driven by action that compels the customer to buy the product.

3)   Outcomes: The outcomes of the sales process are derived and evaluated; based on the activities involved in the entire process.

4)     Goal:  The goal of a sales process is to pursue the customer to buy the product!

  1. Sales Methodology: Sales methodology is simply a way the businesses carry out their sales process. It is not involved in the whole sales process, but rather it is a unique approach to each stage of the sales cycle. Microsoft Dynamics 365 CRM Manchester is providing a wide variety of consulting services in Sales Process and Sales Methodology.


1)      Approach to Sales Process: A Sale Methodology is a unique approach   to the sales process.

2)      Accounts to Planning: In Sales Methodology, we make plans that help us   implement a sales process.

3)    Goals: The goal of the sales methodology is to achieve the goals of the sales process.

Must Read:  Is Microsoft Dynamics hard to learn?  

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